EVERYTHING FROM ONE SOURCE 🤝

Product development


"The product itself must be so convincing that customers who do not know the creator also buy the product, buy it again and recommend it to others."


From finding the product idea to individual product development, manufacturer selection and quality assurance, our team consisting of nutritionists, food biologists, food engineers and food industry experts (founders and managers) create unique products together with the creator.

marketing

"The Creator Brand should become better known than the Creator"

The community and the reach of the creators naturally play a central role in the launch of the brand. At the same time, we have a
Marketing team that also invests in the brand and is also responsible for the creator brand's social media account. For example, we invest in social ads on Meta, in sales via our online shop and Amazon, in discoverability on Google and organize events to make the brand sustainably successful.

distribution

"Online directly to customers and via stationary retail partners"

We are partners of stationary retailers in Germany, Austria and Switzerland and have placed our creator brands in more than 3,000 stores through permanent listings and sales promotions. In addition, we sell the products directly to over 100,000 customers in Europe via our own online shop and Amazon.

Logistics & Operations

"fast, reliable and Europe-wide"

Together with our logistics partner Fiege, we deliver to end customers in over 16 European countries. Our online shop orders are packed within 24 hours and handed over to our parcel service provider DHL. We also have our own customer service available 24/7 to answer any customer queries.

administration

"The backbone for strong growth"

Processes and structures are highly automated and geared towards growth. We cover all important business processes behind a successful brand, such as pre-financing of goods or legal issues, with an experienced team.

BRANDS

JUIZY WOW by @julienco

Sugar-free syrup that turns every drink into a wow experience.

BODYWISH by @jowuensche

Enjoyment without regrets - Fuel your day the Bodywish way.

HUNGRY HEART @affeaufbike

Tasty treats for adventurous connoisseurs – whether at home or on the go

OUR VALUES
innovation

At FOODVIBEZ we not only think ahead, but we also
use modern technologies and identify trends to develop products that are not only delicious and reflect the spirit of the times
meet.

Team first

Together we create a culture that encourages creativity and enables everyone to reach their full potential, because our team is at the heart of our success.

reliability

Whether product development, production, market launch or shipping – at FOODVIBEZ we attach great importance to "operational excellence" and our partners can rely on our quality in every single project step.

vision and foresight

We think big, we act boldly. FOODVIBEZ strives to develop the creator brands of the future and establish them sustainably in the market

MANAGEMENT TEAM

If creators want to start a food brand and need a
Looking for a partner, there is no team in Europe with better experience

Alexander Djordjevic

CEO & Co-Founder

Alex founded and was CEO of the Lovebrand
"foodist", which had over 300,000 active customers.

In addition, Alex laid the foundation for her brand “naturally Pam” together with Pamela Reif.

Ashwin Tchanra

CEO & Co-Founder

Ashwin founded and was CEO of one of Germany's leading creator marketing agencies "inSocial Media" for eight years, with well-known clients such as McDonalds, Warner Bros, Vodafone and Techniker Krankenkasse. He worked with the biggest social media stars and celebrities in Europe.

Markus Stephan

COO & Co-Founder

Markus was the first employee to help establish Germany's leading strategy consultancy for digitalization, "Etribes," and also actively filled top management positions as an interim manager.

Lucas Middendorf

Head of Sales

Lucas has been in sales from scratch as a Key Account Manager at
global market leader for confectionery "Ferrero". Lucas then headed sales for stationary retail and e-commerce with over 90 employees under his leadership at the love brand "Fritz Kola"

Lars Smidt

CMO

Lars has been leading marketing teams for more than twenty years and is responsible for the sustainable growth of many companies. Most recently, as Chief Growth Officer, Lars was instrumental in the growth of the very successful food scale-up yfood.

Giuseppe Iozzolino

General Manager

Giuseppe has spent over ten years as an investment banker at the major American bank "Houlihan Lokey" specializing in transactions in the food and food technology industry and holds advisory board mandates for founder and management teams of selected, fast-growing food companies.

Strong partners

Atlantic FoodLabs is one of the most successful investors for food technologies and consumer brands in the European food industry. With the mission "We assist the bold in building iconic companies committed to planetary & human health", Atlantic FoodLabs supports us as lead investor and stands by our side as a partner.

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